Little habits book6/12/2023 “We strive for even bigger goals now that we’ve seen the success of Fabulous,” says Chu. Users also work toward achieving larger, long-term goals such as feeling more energized throughout the day, getting a better night’s sleep, and healthier eating. The tool aims to help its users reset their habits through setting small, obtainable goals, such as drinking more water. With the help of Dan Ariely, a behavior change scientist at Duke University and the author of the New York Times best-seller “Predictably Irrational,” Fabulous was born. “And the idea blossomed into an app that invites and encourages people to be better versions of themselves by leveraging the science of behavior economics,” Chu says. The concept for the app grew out of a conversation between a group of friends who were discussing productivity and focus. In everything that we do, we want to be better versions of ourselves, but sometimes we lack clarity to achieve our goals, so that’s Fabulous… moving along,” says Kevin Chu, growth marketing lead at Fabulous. The Fabulous app is built on a common goal many people share: to be their best self.
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